The 2025 European Rugby Male Championship (REC) should make history with its most extensive media coverage to date. This year’s competition will be accessible on linear television in the eight participating countries, ensuring that fans can follow the action live like never before. In addition, the global public will also have the opportunity to connect through international broadcast partners.
Extended diffusion partnerships
For the first time, rugby fans in Belgium and Switzerland will be able to take advantage of the national television. The Swiss broadcaster SSR, via its RTS 2 Channel and Sri Digital platforms, will cover the Edelweiss matches for the 2025 and 2026 editions. Meanwhile, the VRT and the LN24 in Belgium will offer an in-depth coverage of the Black Campaign Devils, marking another important step for rugby in the region.
Romanian fans will attend the return of the TVR national broadcaster, ensuring that all the OAKS matches are available on TVR1 and TVR Sport. In Espagnetve will feature the course of the Leones on several platforms, including its TELEDEPORTE Sports Sports PLAINE and the RTVE digital platform.
The Netherlands and Portugal will continue their partnerships with Liberty (Ziggo) and Sport TV, respectively, offering uninterrupted coverage of the matches of Oranje and Lobos. Meanwhile, reigning champions, Georgia, will again have its games broadcast by Imedi and Rugbytv.
The German Prosieben group will offer complete coverage of the competition, broadcasting the 20 games. The “Schwarze Adler” games (Black Eagles) will be broadcast on Prosieben Maxx, while the remaining devices will be accessible via the Joyn and Ran.D. digital platforms.
Beyond Europe: a global audience
In a testimony to the growing attraction of the competition, Rugby Europe has renewed its partnership with Florugby, allowing North American fans of the United States, Canada and Mexico to watch every match live with comments in English. In addition, for the public in other regions, each game will be available live and free on rugby Europe TV, further expanding the scope of the tournament.
A historic tournament with the challenges of the World Cup
The REC 2025, demonstrating on January 31, will showcase eight teams that are fighting for the title of champion over an exciting period of seven weeks. However, this year’s publishing is even more important, because four teams will obtain a direct qualification for the 2027 Rugby World Cup in Australia. This additional dimension has intensified interest in the competition, the national teams strive to secure their place on the world scene.
Swiss rugby enters an Uncharted territory while the national team made its debut in Rec after a season of 2023/2024 flawless trophy. With the possibility of winning one of the coveted places of the World Cup, Swiss fans will look forward to the progress of their team.
Likewise, Belgium will aim to rely on the sensational victory of last season over Portugal, with fans now able to watch their national team on television for the first time. Anticipation is also high in all competing nations, because each team fights for glory and qualification.
Growing popularity and the future of
Janhein Pieterse, president of Rugby Europe, expressed her pride in the growing media presence of the tournament: “We are proud to see the interest of the media developing around the European rugby championship. Since the change in format and the constant improvement of the TV product, we have managed to attract new long -time partners, which are essential to the promotion of our competition, our teams and our sport in general. I wish all the teams to participate in the best chance as they were trying to reach the ultimate in our sport-rest assured, we are in a lot of drama in the coming weeks! »»
Florent Marty, CEO of Rugby Europe, underlined the impact of the model of radiudiffusion of the competition: “This unprecedented television coverage is a strong sign of the ever -increasing popularity of the European Rugby Championship. The centralized model of television rights set up in 2023 has increased yields for the imprint of competition on the new markets. In addition to our digital content creation efforts, Rugby Europe Championship will offer fans around the world unprecedented access to games and players. »»
While the European rugby championship is suffering from new audiences and cement its reputation as a major international tournament, 2025 promises to be a decisive year for European rugby. With exciting games to come and waiting for historical moments, fans can hope for an unforgettable competition
Originally published in The European Times.
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