Lola Tung Shares Stylish Behind The Scenes Look At Coach Collaboration

The actresses Lola Tung jilted fans with a fun behind-the-scenes video of the photo shoot for her newest fashion collaboration for Coach and Coachtopia. Upright and infamously known for The Summer I Turned Pretty, the actress released a carousel of images and clips from the makeup preparation and some fun dancing antics on set. Recently launched in Amazon, the collection was a limited-edition collaboration with the hit series on Prime Video.

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This was in her caption, “Pretty stylish peek behind the scenes of my day with Coach & Coachtopia.” Calling fans to look into the link in her bio for her summer style picks, she mentioned that The Summer I Turned Pretty is streaming on Prime Video. The post also carried various branded hash tags, including #CoachNY and #coachtopia.

The video showed Tung going about the set while jittering about her living room one second (Just kidding, it’s a set) and admiring different Coach bags. She closed off with another big ol’ Thank you, Coach, and Coach, Showpio for having me. Okay, bye!

The comment section was swept away with praise for the young star. One referred to her as the prettiest girl; one said, No words for the beauty. Others mentioned her character as Belly in The Summer I Turned Pretty, one of them saying, Lovely photo, summer I turned team Conrad belly! The official account of the show itself responded: Obsessed is an understatement.

And with that said, the collection already became an instant hit among Tung’s fans; many expressed excitement about the fashion line and the new season of the show. I have already binged my way through the first two episodes of season 3. They were AMAZING!!! Very specific to one piece: Where did you get the oversized leather jacket in the Coachtopia ad? It was sooo cute.

Not all comments were silly. One comment gave a rather upsetting story about how his Coach bag got damaged during a security check and is begging for some support from Coach. This serves as an example of how sometimes the celebrity endorsements may spiral into unforeseen customer service dilemmas for the companies involved.

Tung’s post is clear proof of the increased services given to entertainment collaborations in the fashion field. To showcase her collection to one of her well-known streaming series, Coach and Prime Video can be cross-promoting into interested audiences. This behind-the-scenes content adds an intimate feel to cement the fan base’s attachment to the process, whereas the product is an engaged person outside of the old conventional ways.

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With The Summer I Turned Pretty going strong with its new season rollout and the Coach collection duly available from their stores, such organic influencer marketing will definitely spark heavy clicks for both brands. Tung will be striking jaw-dropping poses between acting gigs and several fashion partnerships to show more than just the multi-place appeal of today’s young rising stars. The overwhelming acceptance by her followers in reaction to this thus guarantees that this will be far from the last time they see their actress merge entertainment and style projects.