Brussels, Brussels, Belgium, January 1, 2025 – The last night of 2024 saw the Shrine Auditorium transformed into a dazzling showcase of expansion, as Scientology’s ecclesiastical leader David Miscavige’s staff and parishioners gathered to celebrate their year the most successful to date. The evening unfolded like a Hollywood premiere, with a descending 2025 Sign show and enough sparkle to light up downtown Los Angeles.
When Mr. David Miscavige took the stage, he didn’t just walk – he immediately grabbed everyone’s attention, addressing a packed house of 6,500 people as he recounted how L. Ron Hubbard’s spiritual technologies and practices have impacted millions of lives through 2024.
Screens on the street
The numbers tell a fascinating story of Scientology’s digital reach in 2024. Their network, broadcasting 24 hours a day around the world, hasn’t just grown — it’s exploded, “attracting new viewers faster than you can.” can blink your eyes,” said Ivan Arjona Peladore, Scientology representative for Europe. The crown jewel of their programming, “Operation: Do Something About It,” received a Platinum Viddy Award, adding to their growing collection of industry recognition with over 150 awards.
But perhaps more telling is how the Scientology network converts online curiosity into real-world engagement: People don’t just watch, they click and take online courses every every minute and a half, and just as frequently visit Scientology centers around the world. . This is a digital-to-physical pipeline that many religious organizations would also need.
Building a society for all
If 2024 has proven anything, it’s that Scientology knows what it’s talking about. They didn’t just open new buildings: they created monuments. Austin gained a prime spot across the street from college life, while Mexico City saw an imposing 12-story addition to its skyline. Chicago welcomed them to historic Printer’s Row, but it was Paris that got the crown jewel: a massive 90,000-square-foot complex that shows what a place of religious worship can look like a museum at the same time of modern art. Standing near the Stade de France, “impossible to miss for anyone walking around with their eyes open” said Arjona – which seems to be exactly the point. In total, they added enough space to the planet to fill several city blocks.
Making waves in local communities
When it comes to community impact, Scientology’s approach to 2024 has been greater than ever. For example in South Africa, where Scientologists transformed a game reserve into an upscale place. drug rehabilitation center near the Magaliesberg mountains. It still houses wild animals, but it now also trains addiction specialists. Narconon technology can be introduced across the continent for a drug-free Africa.
In Miami, they are tackling crime in a more direct and proactive way – their “Path to Happiness” The program has become required reading for police officers, coinciding with a significant drop in violent crime. And I come back to EuropeIn the Czech Republic, Scientologists are teaching English at record speed in their LITE centers, helping thousands of people find better jobs.
Ethical business meets belief
The ethical business approach to a happy, prosperous society has had its own success story in 2024. In Rwanda, a Scientologist’s company is helping build the country’s technology infrastructure, growing from 20 to 140 cell phone towers in one year. Crossing the Atlantic back to Argentina’s San Luis province, Scientologists transformed the local construction industry with a vast steel distribution network. But it’s in Taiwan where their business education really shines: their Taichung business school shows how graduates are succeeding in their endeavors, far outpacing the odds of building a domestic startup.
The Church of tomorrow
The evening concluded with a look at the future of Scientology. They’re heading for the fences in 2025, starting with a Super Bowl ad that promises to be more philosophical than promotional. “Mr. Miscavige closed the event by clarifying that everything we saw was just a warm-up. When the confetti finally fell, one thing was clear to me: Scientology doesn’t just plan for tomorrow – we build it today. » said Ivan Arjona.
Originally published in The European Times.
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