It follows on from the release of our ’24/25 home kit on Roblox, along with further adidas x United apparel items at the start of July, allowing fans to showcase their love for the Reds as they play, explore and interact on the platform, which welcomes more than 77 million users daily.
All items are available in a bespoke experiential shop that features our colours, where supporters can view the club’s honours board, see images of players from Erik ten Hag and Marc Skinner’s squads and watch a wall-sized video documenting United’s illustrious history.
Along with both kits now, fans also have the option to adorn their avatar in the 2024/25 anthem jacket and pre-match shirt, while having club mascot Fred the Red on their shoulder as the ultimate in-game accessory.
