On Wednesday, CBS Mornings and NBC’s Today predictably served as clapping seals in celebrating Jack Schlossberg — the grandson of John F. Kennedy and thus royalty on the left — launching a bid for a Manhattan-area House seat despite having only been an “influencer” and a self-described provocateur on social media. In other words, he’s never had a real job.
NBC was particularly enthralled and head-over-heels as a longtime friend of the show might be representing many of them in Congress.
They teased a full segment on Schlossberg not just once, but twice. In the second, co-host Savannah Guthrie gushed: “Then, just Jack. John F. Kennedy’s grandson throwing his hat into the political ring…The social media lightning rod now looking to takeover a high-profile seat. The full story coming right up.”
Co-host Craig Melvin tossed to correspondent Stephanie Gosk: “Jack Schlossberg, the grandson of former President John F. Kennedy, announcing on social media overnight that he plans to run for Congress. Schlossberg is targeting an open seat in a high-profile, influential district in New York.”
Unsurprisingly, NBC’s ‘Today’ was like a tween at a One Direction concert back in the day over friend of the show and Kennedy family member Jack Schlossberg launching a bid for Congress to replace retiring Jerry Nadler.
All fluff, only a passing nod to his “fiery rants,”… pic.twitter.com/QmMojj7oGY
— Curtis Houck (@CurtisHouck) November 12, 2025
Gosk started by throwing in the eye-roll-inducing “Camelot” nonsense: “Like so many members of his famous family, Jack Schlossberg, the youngest child of JFK Jr.’s only daughter Caroline, has grown up in the public spotlight. And now, after years of speculation about whether he might run for office, he’s doing just that, trying to etch his own name into the famous Camelot legacy.”
Amid clips from his announcement on Instagram, Gosk boasted he was “throwing his hat in the political ring” by “attacking President Trump” with America in the throes of “a constitutional crisis.”
Gosk tried to dress up Schlossberg as having had real jobs:
Schlossberg is mostly known as a commentator and influencer without a traditional political background, working briefly for the State Department and as an election reporter for Vogue….focusing on projects with his mother Caroline, like retracing his grandfather’s swim in the Solomon Islands, and the Profile in Courage Awards, which he often spoke about on Today.
At least she admitted he’s a frequent visitor to their studios. One thing Gosk, Guthrie, and Melvin never mentioned? He’s related to former longtime NBC correspondent and still occasional guest, Maria Shriver (who is a niece of the late President).
Gosk framed his Resistance posting as noble, insisting he somehow wasn’t political prior to “recent years” when he “became more political… blasting his cousin Robert F. Kennedy’s run and later position as Trump’s health secretary” and spoke at the 2024 Democratic National Convention.
She continued to dress up Schlossberg’s life of privilege and status for simply being born in the right family as though this entitles him to the job. Then came the only attempt to concede he’s a weirdo (click “expand”):
GOSK: But he’s gained a following with his prolific social media presence, posting everything from dating advice and lip synching videos —
[SCHLOSSBERG LIP-SYNCHING TO TAYLOR SWIFT’s LOVE STORY]
GOSK: — to fiery rants drawing controversy for some posts with graphic critiques of his cousin Robert F. Kennedy and wife Cheryl Hines and off-colored jokes, at one point posting that he was having a baby with second-lady Usha Vance. In a New York Times interview, Schlossberg acknowledging he’s made mistakes, but saying he trusts his audience to “understand what’s going on.” Now, the famous Kennedy heir praising his grandfather’s legacy and saying he is focused on connecting the Democratic Party to new voters.
Gosk wrapped by admitting Schlossberg is but one entry “in what is expected to be a crowded and competitive race.”
Over on CBS Mornings, they spent a partial segment on Schlossberg totaling 76 seconds.
Senior White House and political correspondent Ed O’Keefe relayed the details about the son of Caroline Kennedy and fashion designer Edward Schlossberg:
Just like NBC, ‘CBS Mornings’ was giddy over Kennedy grandkid Jack Schlossberg running for Congress in Manhattan after having established himself for “a quirky, at times crass social media presence” pic.twitter.com/W6VeH7MHnt
— Curtis Houck (@CurtisHouck) November 12, 2025
Running through which district he’ll be running for (the 12th District) and whom the race is to replace (Nadler), O’Keefe highlighted his campaign statement bragging his bid will be for anyone who’s “young at heart,” “strong and spirited.”
“You may think 32 is young to run for Congress, but JFK did it at an even younger age. He won his Boston congressional seat…at the ripe old age of 29,” O’Keefe added.
Dokoupil added a take of his own before moving on: “Jack calls his social media presence trolling for a cause, just underscore that.”
To see the relevant transcripts from November 12, click here (for CBS) and here (for NBC).
