Apple showcased AI integration at the WWDC 2024 developer conference, with revamped Siri, OpenAI partnership included. But the updates fail to impress investors.
In a highly anticipated reveal, Apple introduced its new “Apple Intelligence” technology at its annual developers conference on Monday, showcasing its integration into various apps, including Siri, and bringing OpenAI’s ChatGPT to its devices.
During the nearly two-hour presentation, CEO Tim Cook and other executives demonstrated how Siri’s capabilities have been expanded to seamlessly interact with messages, email, calendars and third-party apps . Siri can now compose emails and adjust tone based on context.
Known for its focus on user security, Apple has emphasized its commitment to privacy, setting itself apart from competitors like Microsoft and Google. However, despite the advanced features and emphasis on privacy, Wall Street was unimpressed, sending Apple shares down nearly 2%. Apparently, investors were looking for more revolutionary advancements in AI to secure Apple’s competitive edge against industry leaders like Microsoft.
Apple’s consumer-focused approach contrasts with its competitors’ business-focused strategies. The company aims to persuade its more than 1 billion users, many of whom are not tech enthusiasts, of the benefits of new technology.
Despite these new features, Apple remains heavily dependent on iPhone sales, and analysts doubt that AI improvements will provide a significant boost in the near term. Some experts say Alphabet and Microsoft are in “better shape” after their first steps into AI technology, thanks to their cloud assets.
Written by Alius Noreïka
Originally published in The European Times.
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