The agreement, which will also see the Snapdragon brand displayed on the away and third kit, is an expansion of the existing strategic collaboration with Qualcomm Technologies. Snapdragon processors can be found in more than 3 billion devices globally, powering premium experiences from the world’s biggest digital brands across smartphones, next-generation PCs, extended and virtual reality glasses, gaming, wearables, and cars.
The latest iconic Manchester United home shirt was presented today by adidas, just weeks before it will be worn for the first time by the men’s first team during their pre-season tour in Europe and the US, including against Real Betis at the Snapdragon Stadium for the Snapdragon Cup in San Diego on 31 July.
The launch video features Manchester United legend Eric Cantona and celebrates the emotion, creativity and heart which he epitomised as a player, and which the collaboration with Snapdragon will aim to bring alive for fans. The video brings the first sight of the Snapdragon brand on the front of a Manchester United shirt, with the away and third kits due to be released later in July.
