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The Sims and EA FC maker Electronic Arts sells for $55bn to Saudi-led group

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The sale of gaming giant Electronic Arts (EA) for $55bn (£41bn) to a group of buyers including Saudi Arabia’s Public Investment Fund (PIF) has been finalised.

The American company is known for making and publishing best-selling games such as EA FC, formerly known as Fifa, The Sims and Mass Effect.

The investors, who include Affinity Partners – led by President Donald Trump’s son-in-law, Jared Kushner – are taking EA private, meaning all of its public shares will be purchased and it will no longer be traded on a stock exchange.

It is thought to be the largest leveraged buyout in history, meaning a significant part of it is paid for with borrowed money, which the company will have to pay back.

This is because as well as the $36bn it has already put into the deal, PIF needs to borrow $20bn from investment bankers JPMorgan to close it, with the business taking on the debt.

How paying back this debt will affect EA as a business has been the source of much speculation from journalists and analysts.

Bloomberg’s Jason Schreier surmised it could lead to “mass layoffs, more aggressive monetization, and other big cost-cutting measures, external“, for one of the industry’s biggest companies.

Christopher Dring, editor-in-chief and co-founder of the Game Business, said the nature of the buyout, external was also likely to mean “a very hands-on approach from the investment group”.

“Private equity firms are typically aggressive in their management of companies,” he said.

Shams Jorjani, the chief executive of Arrowhead Game Studios – an independent studio which worked with publishers Sony to make the record-breaking Helldivers 2 – told the BBC that EA has traditionally been seen as having a wide portfolio of games, from blockbusters to smaller indie titles.

“This deal is consolidation, no question – and I wonder whether new ownership optimises for the safe bet – more sequels, more mega-franchises – over that breadth,” he said.

“I’m hopeful this leads to more of that range, not less, but if it turns EA into a sequel-and-mega-franchise machine, that’s a real waste of one of the best catalogues in the industry.”


Source:

www.bbc.co.uk

The Editorial Team
The Editorial Teamhttps://euroasia24.com
The EuroAsia24 Editorial Team brings together a collective of journalists and analysts committed to delivering rigorous, independent, and responsive news. Every day, our team decodes major political, economic, and social issues to offer you concise and objective analyses of Euro-Asia and international current events.
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