Stuart Weitzman’s new campaign is celebrating modern womanhood with the help of five celebrity multi-hyphenates.
On Wednesday, Aug. 14, the luxury shoe brand introduced former Olympic gymnast Aly Raisman, supermodel Christy Turlington, actress and writer Issa Rae, actress Lucy Liu and model Ming Xi as global ambassadors. The group of stars is set to appear in an upcoming campaign film “How Lovely to Be a Woman,” premiering September 4th and kicking off fashion month in some incredible shoes.
“A celebration of modern womanhood, the campaign intends to capture the pleasures and pressures of simply being a woman in the world today,” says the brand in a press release. “When faced with challenges and expectations, it is inspiring how women can time and time again choose to step into their confidence and stand strong.”
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In the campaign images, the five women wear a mix of everyday and elevated styles from Stuart Weitzman’s most iconic footwear families, including the 5050 Collection, the STUART Collection and the NUDIST Collection.
Courtesy Stuart Weitzman
New for the fall 2024 season, the brand also introduces the EMERSON Capsule, which features “silhouettes defined by It Girl energy and lug soles.”
Courtesy Stuart Weitzman
“Creating stylish and comfortable shoes that empower women with strength and confidence is the cornerstone of the Stuart Weitzman brand,” Kaisy Mae O’Reilly, SVP, Chief Marketing Officer, Stuart Weitzman, says via press release.
Courtesy Stuart Weitzman
She continues, “It’s an important time to stand strong as a woman, so we have carefully chosen our new global ambassadors as they embody this strong feminine spirit in their own unique ways. Through their incredible lived experiences, each woman has her own story of inspiration to share, which we hope can spark confidence in women everywhere.”
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Earlier this year, Stuart Weitzman introduced a spring shoe capsule with Sofia Richie. The model, who welcomed her first child in May, appeared pregnant in the campaign a dreamy campaign video in which she reflected on her journey to motherhood.
“I feel like I’ve been waiting so long for this,” Richie is heard saying in a voiceover. “I’m about to step into my next chapter. Sometimes I wonder: Am I ready? But every day as I feel you grow, I find myself standing stronger. I am doing this and our journey is just beginning.”
